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2011 Paddle Round The Pier is back bigger and better than ever!

Here’s the press release we sent out last week just to all the media dudes. It should give you a nice snapshot of what’s in store for this year…

Paddle Round the Pier – Europe’s largest annual free beach festival returns to the cosmopolitan Brighton & Hove beachfront on Saturday 2nd and Sunday 3rd July. 2011 is  set to be bigger and better than ever, with over  84,000m2of sea, land and air sport demonstrations and exhibitions, retail stalls; live music performances and entertainment for the whole family; as well as the now internationally-recognised ‘Paddle Round the Pier’ on the Sunday afternoon. The annual charitable fun festival, which is run by a vast army of dedicated volunteers, hopes to beat its 2010 attendance record this year and attract over 50,000 visitors over the two days.  Over previous years in excess of £100,000.00 has been given to charity. This year, all proceeds and donations raised will be split equally between nominated beneficiaries: – The RNLI, the Teenage Cancer Trust and Surf Relief.

The ‘Paddle’ prides itself on offering something for everyone; from ‘just for fun’ activities to serious athletic contests; and not satisfied with just handing a cheque to charities, this year will also see the return of the Disability Accessibility Beach,following outstanding praise from visitors on its debut in 2010.

Water based events

The headline ‘Paddle Round the Pier’ event is the world’s biggest water sports raffle with hundreds of paddlers participating in 2010. Entrants are awarded one raffle ticket per £5 raised in personal sponsorship, and compete for the chance to win thousands of pounds worth of prizes including surfboards, beach cruisers, wakeboards, holidays and wetsuits.

The ‘Paddle Something Unusual invites social teams and businesses to paddle the most ridiculous thing they can around the West Pier. Previous entrants have tried a crane, a plane, an Iceberg and a Wild-west wagon to name but a few.

More serious water events with top athletes taking part from across Europe this year include The Euro-Enduro SUP (Stand Up Paddleboard) 20 Mile Race; The ‘BENNETT’ Paddleboard Series – 2nd leg of the British Paddleboard series; Outrigger Canoe racing and exhibitions; The SLSGB Ocean Ski British Championship 20 mile race – the UK’s toughest; The national open water 3km & 1km Swim-Brighton sea races; Surf lifesaving competitions; the Musto Dinghy Sailing Regatta; and the Errant Surf Holidays ‘Pier to Pier’ Malibu Races. For more information on prizes and entering races visitwww.paddleroundthepier.com.

Land based events

The 2011 Paddle festival will see a raft of urban land sports – some as spectator events and some you can participate in. Skateboarding and BMX will feature prominently at this year’s Paddle with both professional teams and hot-shot locals taking to the ramps with lessons available on the day. Scale the climbing wall, abseil back down and have a run around in an inflated orb; or if you’d prefer to keep your feet on the ground, you can attend Tai Chi & Self Defence workshops. For something a bit different witness Streetsurfing, Landpaddling – the latest skate SUP Phenomenon, or have a go on a 19’ long dragon Skateboard.

Disability Accessibility Beach

Paddle is pleased to announce that the Disability Accessibility Beach is back for the second time in 2011 and it hopes to put many more smiles on faces. The Paddle Disability Accessibility Beach serves diverse disability groups – allowing many who have often never been on the beach before – access to the sea.

In 2010 Paddle bought new wetsuits/lifejackets, hired specially designed balloon-wheeled wheelchairs, and built beach decking to allow easy access, as well as provided specific WC and changing facilities. The children were able to experience surfing, kayaking, SUP, dingy sailing and yacht sailing, although many were content with simply experiencing the feel of the waves.


Paddle will once again host the Brunswick “Big-top” Live music arena with up and coming bands playing throughout the two days; you can join the Ukulele Jamboree as enthusiasts play Hawaiian style; or have a jive at the Ultimate Cup-Cakes and Brighton Jive Tea Dance.

See the beach Buggy and beach Cruiser displays and have a go on demo bikes before you buy; or look to the skies as the RNLI perform their off-shore Air/Sea Rescue Display. If you fancy yourself as a bit of a David Hasselhoff or Pamela Anderson why not try the Lifesaving/CPR lessons drop in clinics. The Paddle Round The Pier is host to the biggest Surf Lifesaving competition outside of the west of England.

The children’s entertainment arena is back by popular demand and will feature a dedicated stage with entertainment provided by and for kids. For the adults the Brunswick’s Tropic beach bars will be open during the day and you can head to the Beach Luau afterparty on the Saturday evening. Tickets will be on sale on Saturday in the Paddle village from the highly visible Paddle volunteers.

Entrance to the Paddle village is free but the organisers ask for a £1 donation if possible, as it makes a tremendous difference to the charities involved. There will be collection boxes at every gate.

As the festival is run entirely by volunteers and not-for-profit, sponsorship is vital to the event. The Paddle organisers are always keen to hear from individuals or organisations who would like to help. For sponsorship or retail/exhibition enquiries please email david@davidsamuelassociates.com.

The new 2011 website is live in March www.paddleroundthepier.com, and followers can visit www.facebook.com/PaddleRoundThePier, to keep up-to-date with what’s going on.

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